Key Features and Claims:

Fusion Dish: The product is a fusion of Italian-style pasta and the traditional South Asian rice dish, biryani. It is an "all-in-one" solution for a quick and easy biryani-flavored macaroni.

Macaroni Shape: The macaroni in this product is often described as being small and rice-shaped, also known as Orzo pasta. This shape is designed to resemble biryani rice grains, enhancing the overall theme of the dish.

Biryani Masala Mix: The packet includes a sachet of a special biryani masala mix. This spice blend is the core of the product, providing the authentic, aromatic, and spicy flavor profile of traditional biryani.

Convenience: The product is marketed as a fast-to-make, ready-to-cook meal that saves time and effort. It allows you to enjoy the complex flavors of biryani in a simple pasta format, perfect for busy individuals or families.

Authentic Taste: The brand claims that the product captures the essence of a traditional biryani with a perfect blend of herbs and spices.

Packaging: The product comes in a 250g box or pouch, which typically contains the dry macaroni and the biryani masala mix sachet.