Key Features and Claims:

Product Type: This is a powder blusher, designed to add a natural flush of color to the cheeks. It's known for its cute and aesthetically pleasing packaging.

Shade 23: The number "23" is a shade code. While the exact name isn't universally listed, based on product images from various retailers, this shade is a distinct color within the range of pinks, peaches, and browns. It's often described as a rich terracotta or brick red shade, perfect for creating a warm, bold, and sun-kissed look. This shade is particularly flattering on medium to deep skin tones.

Soft and Finely Milled Powder: The formula is a pressed powder that is described as being very soft and finely milled. This texture allows for smooth application and easy blending, preventing a patchy or chalky look.

Natural and Radiant Finish: The blusher is formulated to give a natural, healthy glow to the skin. It can have a matte or a soft satin finish, depending on the specific variant. Some descriptions mention "micro pearl particles" for a subtle shine without being glittery.

Long-Lasting: The formula is designed to be long-wearing, ensuring the color stays intact on the cheeks throughout the day without fading.