Key Features and Benefits

Tear-Free Formula: This is a crucial feature for a baby product. The shampoo is ophthalmologist-tested and formulated to be as gentle as water to the eyes, ensuring a comfortable and happy bath time.

Rich Moisture: The product's key selling point is its moisturizing properties. It is enriched with Dove's signature ¼ moisturizing cream to help replenish essential moisture and nutrients that can be lost during bath time. This leaves the baby's scalp and hair feeling soft, smooth, and healthy

Hypoallergenic and pH Neutral: The shampoo is hypoallergenic, pH-neutral to baby's skin, and free from dyes, parabens, and phthalates. This makes it a safe choice for newborns and babies with sensitive or eczema-prone skin.

Gentle Cleansing: It provides a gentle yet effective clean, washing away impurities without stripping the hair of its natural oils.

Pleasant Scent: The product has a mild, pleasant fragrance that is specifically developed to be gentle on a baby's delicate skin.