"Complete Irritation Defense": This is a primary marketing point for this product. The gel is formulated to help protect the skin from the signs of shaving irritation, including cuts, burning, stinging, redness, and tightness. It's an excellent choice for individuals who are prone to these issues.

Extra Lubrication Technology: The formula includes extra polymers and lubricants (often more than Gillette's classic shaving foams). These ingredients are designed to create a slick, protective barrier on the skin, which helps the razor glide effortlessly and reduces tugging and pulling of the hair.

Soothing and Moisturizing Ingredients: Many versions of this gel are infused with ingredients like aloe vera or cocoa butter. These ingredients help to soothe the skin during the shave and restore its natural moisture barrier, leaving the skin feeling soft and hydrated.

Classic Scent: The gel often has a classic, masculine scent that many users find fresh and appealing.

Packaging: The 200ML aerosol can is a standard size, offering a good amount of product for regular use. The canister is typically rust-proof, which is a practical feature for a product kept in a damp bathroom environment.