The serum is marketed as a multi-action product for skin brightening and hydration. The combination of its four active ingredients is designed to address multiple skin concerns simultaneously.

Skin Brightening: The formula aims to give the skin a luminous and glowing complexion.

Reduces Hyperpigmentation: The combination of Glutathione and Alpha Arbutin is specifically targeted at fading dark spots, acne marks, and other forms of discoloration.

Hydrates and Nourishes: Hyaluronic Acid ensures the skin remains moisturized, which helps to reduce dullness and a tired appearance.

Improves Skin Texture: Niacinamide and the overall formula work to refine pores and create a smoother skin surface.