Key Claims:

Skin Brightening: Helps to lighten the skin and improve overall radiance.

Even Skin Tone: Works to reduce the appearance of dark spots and blemishes.

Deep Cleansing: Unclogs pores and prevents future breakouts.

Common Ingredients: Such products often contain ingredients known for their brightening properties, such as Vitamin C, Kojic Acid, or Licorice Extract. They may also include gentle exfoliating agents like fruit acids (AHAs) or salicylic acid to help reveal a fresher layer of skin.

Target Audience: Typically aimed at consumers who are concerned with dull skin, uneven skin tone, and hyperpigmentation.

Packaging: Usually comes in a tube or a bottle with a pump. The 100ml size is standard for a face wash.