Core Concept of Huda Beauty Foundations:

Huda Beauty is known for its high-performance, full-coverage foundations that deliver a "filtered" or "airbrushed" effect. Their flagship is the #FauxFilter Luminous Matte Foundation, which offers full coverage, long wear, and a modern matte finish that isn't drying.

Key Features and Characteristics (of genuine Huda Beauty #FauxFilter Luminous Matte Foundation):

Product Type: Liquid Foundation.

Brand: Huda Beauty. Founded by Huda Kattan, it's a global beauty powerhouse known for trend-setting products.

Volume: Typically 35ML. If you encounter a 60ML size, it's highly advisable to verify its authenticity, as it might not be a genuine product.

Shade: Huda Beauty has an extensive shade range (currently 39 shades for the #FauxFilter Luminous Matte Foundation). Shades are coded with a number indicating depth and a letter for undertone (B, G, N, R). For example, "200B Shortbread" is for light skin with cool undertones. You'd need to consult Huda Beauty's official shade finder to determine what "20CH" would correspond to, if it's an official shade at all.

Coverage: Full coverage. It effectively conceals imperfections, redness, and discoloration.

Finish: Luminous Matte. This means it provides a matte look that controls shine but avoids a flat, dull appearance, offering a subtle radiance. It's designed to be non-drying.

Longevity: Up to 24-hour wear claims. It's formulated to be "life-proof": waterproof, transfer-proof, fade-proof, sweat-proof, and humidity-proof.

Formula:

Fragrance-Free: The reformulated #FauxFilter Luminous Matte Foundation is fragrance-free, addressing feedback from previous versions.

Non-comedogenic: Designed not to clog pores.

Vegan & Cruelty-Free: Aligns with modern ethical beauty standards.

Key Ingredients (common for Huda Beauty foundations): Water, Isododecane, Silicones (like Dimethicone, Methyl Trimethicone) for smooth application and long wear, Glycerin for hydration, and often skin-benefiting ingredients like Argan Oil or Centella Asiatica Extract (in older formulas) or Niacinamide (in the Easy Blur foundation