Potential Key Ingredients & Benefits:

Based on other popular face washes in the Pakistani market, a product like this would likely be formulated with ingredients that focus on:

Deep Cleansing: Ingredients like various surfactants (e.g., Sodium Lauroyl Sarcosinate, Cocamidopropyl Betaine) that create a lather to effectively wash away dirt and excess sebum.

Skin Brightening: Many face washes in this market are advertised to provide a "glow" or even skin tone. Ingredients like Kojic Acid, Vitamin C, Niacinamide (Vitamin B3), or Alpha-Arbutin are commonly used for this purpose.

Moisturizing and Soothing: To prevent the skin from feeling stripped or dry after cleansing, a good face wash would include moisturizing agents such as Glycerin, Aloe Vera extract, or Vitamin E.

Oil Control: For those with oily or acne-prone skin, some face washes contain ingredients like Neem extract or Salicylic Acid to help control oil production and prevent breakouts.