Key Features and Claims:

Clinically Proven Mildness: This is a core tenet of Johnson's baby products. The lotion is clinically proven to be mild and gentle on a baby's delicate skin, making it suitable for newborns and beyond.

Enriched with Coconut Oil: The formula is enriched with coconut oil, known for its deep moisturizing properties. This helps to nourish and protect the skin from dryness.

24-Hour Moisturization: The lotion is designed to provide long-lasting hydration, helping to protect the skin's moisture barrier and keep it feeling soft and smooth for up to 24 hours.

Hypoallergenic and pH Balanced: The product is formulated to minimize the risk of allergies and is pH-balanced to be compatible with a baby's skin. It is free from parabens, phthalates, and dyes.

Signature Baby Scent: It has the classic, light, and fresh "baby fresh" scent that is instantly recognizable and loved by many.

Dermatologist- and Pediatrician-Tested: The lotion has been rigorously tested to ensure it is safe and gentle for a baby's skin.