Key Features and Claims:

No More Tears Formula: This is the most famous feature of Johnson's baby shampoo. The "No More Tears" formula is clinically proven to be as gentle to the eyes as pure water, ensuring a tear-free bathing experience for babies and young children.

Mild and Gentle Cleansing: The shampoo is specially designed to gently cleanse a baby's fine hair and delicate scalp without causing irritation. It is formulated to be hypoallergenic, and free from harsh ingredients like parabens, phthalates, sulfates, and dyes.

Hypoallergenic: The product is dermatologist-tested and hypoallergenic, meaning it is formulated to minimize the risk of allergic reactions.

Signature Scent: The shampoo has a classic, light, and fresh scent that is instantly recognizable and leaves the baby's hair smelling clean and fresh.

pH Balanced: The shampoo is pH-balanced to maintain the natural balance of a baby's scalp and hair.

Lathers and Rinses Easily: The formula is designed to create a rich lather that cleans effectively and rinses out quickly and easily, leaving hair soft, shiny, and manageable.

Packaging: The product comes in a 200ml bottle, a convenient size for regular use at home, with a cap that makes it easy to dispense the shampoo.