The L'Oréal Excellence Hair Color in Shade 7.1 Ash Blonde is a specific and highly desirable cool-toned shade. The addition of ".1" indicates the ash (blue/violet) undertone, which is used to counteract warmth and brassiness.

Here is a detailed breakdown of the shade, its benefits, and the typical features:

Shade Details

Shade Name: Ash Blonde 7.1 (Often labeled as Medium Ash Blonde or Dark Ash Blonde depending on regional product interpretation, with '7' being the medium blonde level).

Color Tone: It is a cool-toned blonde. The "ash" reflects a muted, silvery, or cool beige tone, which is excellent for neutralizing unwanted yellow or brassy tones that often appear when lightening hair.

Result: It provides a rich, elegant, and cool ash blonde result with a natural-looking finish.

Key Features (Triple Care Formula)

Like all L'Oréal Excellence Crème colors, the 7.1 Ash Blonde comes with the Triple Care Colour Regime designed for protection before, during, and after coloring:

Protective Pre-Coor Serum: Protects and prepares the hair, especially fragile ends.

Coloring Crème with Pro-Keratin and Ceramide: Delivers long-lasting color and strengthens the hair fibre.

Caring Gentle pH Shampoo: Gently cleanses the scalp and hair immediately after coloring, smoothing the cuticles to enhance shine.

Lightweight Nourishing Mask/Conditioner: Infused with conditioning ingredients (sometimes including Collagen or Hyaluronic Acid) to nourish the hair without weighing it down.