The Maybelline Fit Me Concealer in 05 Ivory is a lightweight, creamy concealer that provides natural, buildable coverage. It blends seamlessly to brighten the under-eye area and conceal imperfections. The shade 05 Ivory is a light, neutral tone suitable for fair to light skin with cool or neutral undertones. The formula is oil-free, non-comedogenic, and gives a matte finish, making it ideal for normal to oily skin types.