The Maybelline Fit Me Concealer in shade 12 Ivory is a lightweight, creamy concealer that provides natural-looking coverage. It blends seamlessly to hide dark circles, redness, and blemishes while brightening the under-eye area. The formula is oil-free, non-comedogenic, and works well for normal to dry skin. Its matte finish helps it stay in place without creasing, making it ideal for everyday wear.