The Maybelline Instant Age Rewind Concealer in shade 110 (Fair) is a popular, lightweight concealer known for its creamy texture, buildable coverage, and brightening effect. It features a sponge-tip applicator for easy blending and is infused with goji berry and haloxyl to help reduce dark circles and fine lines. The formula is long-wearing, crease-resistant, and ideal for under-eye brightening and spot coverage. Shade 110 (Fair) suits light skin tones with neutral to cool undertones.