A "soft hair ponni" is a type of hair accessory, most likely a hair extension designed to create a ponytail. The term "ponni" is a variation of "ponytail," and the word "soft" describes the texture and feel of the hair, indicating that it is made of high-quality synthetic or natural fibers that feel smooth and natural, not stiff or coarse.

These ponytail extensions are popular for their ease of use and ability to instantly add length, volume, and style to a person's hair. They often come with a clip, claw, or drawstring mechanism for quick and secure application. The "New Best" part of the name is likely a marketing term to suggest it's a new or improved product on the market.