Product Concept:

These palettes are designed for convenience and versatility, aiming to simplify makeup routines by combining essential face and eye products into a single compact. They are often targeted towards makeup enthusiasts who want a range of colors and functions without investing in multiple separate products, or for those who need a travel-friendly option.

Typical Features:

Multi-Purpose Pans:

Eyeshadows: A selection of shades, often ranging from neutrals (browns, beiges) to more vibrant or shimmery colors. They can include a mix of matte, shimmer, and sometimes glitter finishes. The variety allows for creating both natural day looks and more dramatic evening looks.

Blush: One or more blush shades, usually in pink, peach, or coral tones, to add a healthy flush of color to the cheeks. These can be matte or have a slight shimmer.

Contour/Bronzer: A cool-toned brown shade for contouring to define cheekbones, jawline, and nose, and/or a warmer brown shade for bronzing to add warmth to the complexion. These are typically matte.