Key Features and Benefits:

Ammonia-Free Formula: The hair color is formulated without ammonia, making it less harsh on the hair and scalp. This also means it doesn't have the strong, chemical smell often associated with traditional hair dyes.

Quick and Easy Application: The product is marketed as a "quick fix" that can be applied in just 10-15 minutes, with up to 20 minutes for a more complete color. This convenience is a key selling point.

100% Gray Coverage: It is specifically designed to provide full and natural-looking coverage for gray hair, ensuring a consistent and even color from the roots to the tips.

All-in-One Kit: The box contains everything needed for the coloring process, including a color cream, developer, mixing tray, gloves, brush & comb, and a post-color conditioner.

Nourishing Ingredients: The color cream contains an "advanced blend" of ingredients like Olive Oil, Avocado Oil, Cocoa Butter, and Vegetable Protein to help nourish and protect the hair during the coloring process.

Post-Color Conditioner: The kit includes a separate conditioner, often infused with ingredients like Jojoba Oil, Vegetable Protein, and Squalane, to be used after rinsing. This conditioner helps to keep the hair soft, shiny, and the color vibrant.