Key Features and Benefits:

Ammonia-Free Formula: A primary selling point of this product is that it's formulated without ammonia. This is intended to make the coloring process less harsh on the hair and scalp, with no strong, unpleasant smell.

Quick Application: The product is marketed as a "quick fix" solution, with a processing time of just 10-15 minutes, or up to 20 minutes for a more complete color. This is a significant convenience for men who want to color their hair quickly.

100% Gray Coverage: It is designed to provide full, natural-looking coverage for gray hair from the roots to the tips.

All-in-One Kit: The box contains everything needed for the coloring process, including a color cream, developer, mixing tray, gloves, brush & comb, and a post-color conditioner.

Enriched with Natural Ingredients: The hair color cream contains a blend of ingredients like Olive Oil, Avocado Oil, Cocoa Butter, and Vegetable Protein which are meant to nourish and protect the hair during the coloring process.

Nourishing Conditioner: The kit includes a separate conditioner, often infused with ingredients like Jojoba Oil, Vegetable Protein, and Squalane, to be used after coloring. This is designed to help keep the hair soft, shiny, and the color vibrant.