Wella Koleston Color Intense 306/7 Magnetic Chocolate is a rich, long-lasting permanent hair color with deep chocolate brown tones and subtle warm red-violet reflections (the "/7" indicates the violet base). Ideal for achieving intense, multi-dimensional color with excellent gray coverage, it provides vibrant shine and natural-looking results. The formula is enriched with Mela-Repair+ technology to help protect and strengthen hair during coloring.